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KMID : 0665420040190010118
Korean Journal of Food Culture
2004 Volume.19 No. 1 p.118 ~ p.127
Determinants of Food Away From Home and Consumption Patterns+


Abstract
The purpose of this study was to identify the preferred types and consumption patterns of food away fro, home by socio-demographic factors including cohort groups, sex, and consumption patterns consisting of 6 types. Data were collected fro, 412 respondents by questionnaire method in April through May 2002. Regression results indicate that sex, age, family income, family income, family type and size as well as the consumption patterns were significant in explaining the determinants of food away from home expenditures. Four logit function (each for Korean, American, Japanese, and bunsik) results showed that each type of food away from home was likely to vary depending on socio-demographic factors (i.e., cohort groups and sex) and the consumption patterns (i.e., convenience and simple, distinction and variety, tradition oriented, foreign design, health and quality oriented, sensible taste and mood). Similarities and differences in food away from home types are discussed, and future implications for food and nutrition specialists as well as food industrial marketers are provided.
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